The 3 Key Benefits of Retail Store Branding

1 ) Retail branding creates a distinctive customer perception about a store and also influences customer’s decision where to shop and induces store loyalty - increasing revenue and profitability.

2 ) Retail branding insulates a company from competing retailers and establishes a visual identity in the minds of the potential customers.

3 ) Retail branding can possibly indirectly decrease purchase costs,  by increasing the retailer leverage as the identity becomes better known with the brand’s suppliers.

Aspect and Potential of a Retail Brand

For a retail brand, the customer purchases products in an ambience created by the retailer, and experiences the product in a multitude of ways eg:  by the store design and layout, the quality of  the products, the product assortment, the merchandising, the price, the staff interaction, in-store and post-sales service etc.

The experience of a retail brand, therefore, is more multi-sensory in nature and retailers have opportunities to create a retail brand experience through a whole set of activities that contact the customer and, not just rely on external advertising.