PARTNERING WITH SATISFIED CLIENTS FOR OVER 25 YEARS & CREATING AWARD WINNING PROJECTS
GEORGE STREET SyDNEY
“ This is the third venue you have designed for our group - and it’s the best one yet! The Designfocus team have again exceeded our expectations with this brilliant new cafe”. Carlo La Rosa, Founder & CEO
Italian Fast Food Cafe
This was the third lunch cafe designed for Mr Carlo LaRosa - adopting the Italian “Rosticceria” style - for fresh Italian fast food.
A modern theme was agreed upon, to contrast the 100 year old 4 storey terrace building, sandwiched between high-rise buildings on George Street Sydney.
The cafe was spread over 3 levels, with the ground floor being the kitchen, the retail counters and cashier. The first floor was dedicated to general seating and featured a bespoke clock recessed into the wall, a vaulted ceiling with concealed lighting and custom moulded glass wall sconces.
The basement was primarily for functions, but also acted as an overflow area, when the main seating areas were full. The design of the basement was also different to the floors above, to create an individual presence.
Original timbers from the site were salvaged and recycled and used for the treads of the contemporary glass, steel and timber staircase to the first floor and for the custom stools and bench tops on the ground floor.
CAFES & RESTAURANTS SLIDESHOW
MElBouRNE PERTH SYDNEY
“ Our new and refurbished showrooms are an evolution, to better relate to the high quality and sophistication of our ranges and are a result of close collaboration between Designfocus and the King Living team. The brilliant designs of Southbank, Osborne Park and Annandale by Designfocus, epitomise the new direction.” King Living
Revitalising King Living Showrooms
The King Living commission was to design and document new showrooms in Melbourne and Perth and redesign showrooms on the Gold Coast, in Adelaide and the first ever King Living showroom in Annandale, Sydney.
Their brief was to develop and refine their existing look, while adding elements that would integrate with future e-commerce experiences, improve overall lighting and create a dedicated “true light” fabric display and selection area.
The refit of the existing showrooms was staged (in between their regular sales) to minimise any impact on profitability of the showrooms, that were all kept operational during refit.
The results achieved a new and revitalised retailing environment - with stone, porcelain and timber-clad walls - that contrast beautifully with the display furniture and satisfies current retailing requirements, ready for future e-commerce trading.
PASPALEY PEARLS FLAGSHIP
MARTIN PLACE SyDNEY + Roll out BOUTIQUES
“The 5 year planning and renovation process with Peter Rektor, Designfocus Resource was a labour of love - full of trials and tribulations. At the outset, I thought that if it turned out half as good as I hoped, I’d be happy. I’m delighted to say - it was so much better”. Nick Paspaley AC
Creating the showcase for the luxury that is Paspaley Pearls
16 years after Peter Rektor designed their first boutique in King Street Sydney, Paspaley commissioned Designfocus to design their new Flagship boutique, at 2 Martin Place.
This award winning boutique has been called “the most beautiful jewellery store in the world”. Today, it still looks as fresh and exciting as it did when it first opened and continues to surprise and delight clients, who enter for the first time.
Following the success of 2 Martin Place, Designfocus was commissioned to design and implement the Paspaley Roll-out stores, nationally and internationally.
PASPALEY PEARLS INTERNATIONAL PROGRAM SLIDESHOW
2 CBD CENTRES
MLC CENTRE + AUSTRALIA SQUARE
“ The main project exceeded our expectations in its crisp, attractive and friendly design, whilst the shop designs Peter and the Designfocus team were responsible for, stood out ‘head and shoulders’ above those of their peers”. Peter Malpass, MLC Center- Retail, Sydney
Retail Transformations in Timeless Buildings
Lend Lease Retail sourced Designfocus, after they had successfully completed the first Rossini Rosticceria restaurant in NAB House (previously the Qantas Centre) which was directly opposite Australia Square.
The success of Rossini’s led to discussions between Michael Lloyd and Peter Rektor which culminated in Designfocus being commissioned to redesign the entire food precinct of Australia Square.
This was the first renovation of the retail precinct, since the completion of the building in 1967. One condition of the project was that all submitted designs, required the approval of Harry Seidler, the building’s architect.
Upon the successful completion of the Australia Square project, Harry Seidler invited Designfocus to participate in the design of the upgrade for the MLC Centre retail precincts, working in conjunction with the Harry Seidler team, to develop exterior and interior solutions for Levels 6, 7 & 8. Again, the first upgrade since the building was completed in 1977.
The success of this work is evident, as much of the original design initially implemented, has lasted considerably longer than CBD Centres generally have between upgrades.
Australia Square Food Precinct Slideshow
PORSCHE CARS AUSTRALIA
Willoughby NSW + C.I. Roll out
“Our thanks to you Peter, for your professional service in design and documenting for the Australian dealerships to implement the Porsche CI program and seamlessly working with Michael Winkler at Porsche Cars Australia”. Wolfgang Ungerer - Porsche AG, Head of Corporate Design
Adapting and implementing the new Porsche CI for Australia
Our commission with Porsche Cars Australia was to prepare new corporate identity (CI) designs, for every Porsche dealership in Australia - at that time.
Australia was one of the first countries outside of Germany, to adopt the Porsche CI program and Peter Rektor - Designfocus, worked very closely with Porsche Germany to develop and refine the details of the program that hadn’t been fully resolved.
After both Porsche Germany and Porsche Australia our designs, we presented design packages, specifications and procurement options to the individual dealers, for implementation.
The Designfocus team further developed, documented and constructed six showrooms and controlled the design of other dealers and their architects, to ensure the new look Porsche showroom criteria (CI) was respected.
Porsche CI Program SLIDESHOW
MCLAREN AUTOMOTIVE PROPOSAL
“Your William Street showroom concept for the launch of the Marque into Australia, is exactly what we envisioned. I regret that we couldn’t proceed with the business plan that was submitted”. McLaren Automotive, Woking, Surrey. England
McLaren Automotive Franchise Proposal
When automobile importer Ateco Automotive Group - Mr Neville Crichton decided to tender for the McLaren Automotive franchise for Australia, he called on Designfocus Resource to prepare the showroom concept designs, to accompany his business plan.
Mr Crichton had previously worked with Peter Rektor and the Designfocus team, in his successful bid to secure the Ferrari and Maserati franchise, prior to Ferrari establishing their own presence in Australia and Asia.
The Ateco Group bid for the McLaren franchise was unfortunately unsuccessful, as McLaren preferred to award the contract to an entity that didn’t represent a marque, that produced cars in a similar category to their own.
McLaren Automotive commented favourably on the high quality and suitability of the Designfocus proposal, within the bid.
PINCTADA CABLE BEACH
BROoME WESTERN AUSTRAlIA
“Peter, we have worked together on a number of projects and the outcome has always been exceptional. That’s why I trusted you to turn those tin huts into an outstanding resort. What you achieved with Pinctada was simply brilliant”. Marilynne Paspaley AM Founder, The Pinctada Group
From base architecture to tropical resort
Following the completion of the base buildings, Designfocus was commissioned to transform the hard-edged buildings into a beautiful tropical resort. This included detailing with uniquely designed timber lattice and adding ‘Kimberley’ colours, to soften and enhance the exteriors.
Designfocus detailed the main swimming pool and the smaller “dip” pools between the villas. Our outdoor mood lighting creates a magical night time experience.
The brief also included the design of all the public areas - restaurants and bars, spa and retail and the gym. The bespoke lighting Peter Rektor designed was manufactured in Bali. Our custom designed furniture was manufactured by an artisan team in Indonesia.
Pinctada Resort won a number of awards for excellence and remains one of the “go-to” resorts in Cable Beach, Broome. The resort has recently been renamed Kimberley Sands.
PINCTADA CABLE BEACH SLIDESHOW