MElBouRNE PERTH SYDNEY
“ Our new and refurbished showrooms are an evolution, to better relate to the high quality and sophistication of our ranges and are a result of close collaboration between Designfocus and the King Living team. The brilliant designs of Southbank, Osborne Park and Annandale by Designfocus, epitomise the new direction.” King Living
Revitalising King Living Showrooms
The King Living commission was to design and document new showrooms in Melbourne and Perth and redesign showrooms on the Gold Coast, in Adelaide and the first ever King Living showroom in Annandale, Sydney.
Their brief was to develop and refine their existing look, while adding elements that would integrate with future e-commerce experiences, improve overall lighting and create a dedicated “true light” fabric display and selection area.
The refit of the existing showrooms was staged (in between their regular sales) to minimise any impact on profitability of the showrooms, that were all kept operational during refit.
The results achieved a new and revitalised retailing environment - with stone, porcelain and timber-clad walls - that contrast beautifully with the display furniture and satisfies current retailing requirements, ready for future e-commerce trading.