TOMORROW'S FAST FOOD RESTAURANTS & CAFES

TOMORROW'S FAST FOOD RESTAURANTS & CAFES

Its no surprise that the fast food industry is changing -

and in many ways this is as much due to the rapid advancement in technology and to the new general awareness of healthy eating and a public awareness of a more refined interior environment, because of the better quality commercial interiors that are currently being created..

The “cookie cutter ” traditional design of the restaurants has also given way to a more contemporary and environmentally friendly establishment that is more acceptable to adults as well as the young adult customers of today.

More plants and possibly live greenery where appropriate, will be incorporated into the designs that could introduce a feeling of wellbeing and calmness into the environment and more natural materials and finishes will be introduced into the design of the interior, stepping away from the loud colours and plastic finishes of the previous identities.

Lighting, which plays a pivotal role in any interior design will also be rethought, with the new lighting direction being more indirect and giving the feeling of exclusivity and calmness.

HOTEL THOUGHTS

HOTEL THOUGHTS

WHY CHANGE?

in the expeditiously moving world, it literally “pays” to keep up with current thoughts

Get Real

With guests, especially millennials demanding authenticity in their hotels, companies and designers alike, need  to find ways to maintain a sense of   location in each property’s design.    When staying at a hotel  in  Milan,  New York  or Singapore, the guests want to feel local.  That sense of location could be reflected in the property’s food, or in the guest room artwork.  You need a local aspect.  That must be the direction in the design.

The  growth of  “soft”  brands, has  made  authenticity  and  locality  easier.  For a true  “soft”  brand,  there’s  very  little oversight to how far you can push the envelope.

As branded hotels compete with Airbnb in the more in-demand markets, flexibility in brand standards is vital.  Fortunately, most companies have learned this and the “hard” brands are offering more latitude, as they move into valuable markets.  There is a need from all demographics, to offer a unique experience from every property.

The hotel should be locally relevant - and it shouldn’t look like the last one.  In the past, it was all the same.  Now, it’s not.   Marriott developed a new guest room prototype for its flagship brand, several years back and worked with its designers  to  let  owners  select  colours, vinyls, joinery finishes, drapery, tiles and flooring for each property, so that each hotel could have it’s own look.


Is That Exciting Enough?

New brands seem to be created when there is a void.   Brand teams are good at defining what this means.    Marriott is different from Sheraton - and that’s different from Hilton.  The designs of these hotels reflect those differences.  Unique ways have to be found to activate the space.  The whole feel of a room should be differentiated.  Using lighting in new ways, or putting artwork on the ceilings and creating inspired ways to make the rooms - new - different - exciting.

THE FUTURE FOR FURNITURE RETAILING

THE FUTURE FOR FURNITURE RETAILING

Most furniture showrooms look more or less the same with only minor variations to the details.

Generally, the showrooms retailing more expensive furniture have less display with more circulation and open space and the showrooms retailing less expensive furniture have more items on display - packed in tighter with less open space and less circulation space.

Some have dividing screens in one form or another while others do not - and just place everything into an open space.

Most showrooms have large posters - illuminated or non-illuminated, of people sitting on the furniture with some positive marketing words about the product or the brand.

The reason for the two concepts of layout display mainly relates to the perceived upmarket and exclusivity of the expensive furniture - that due to its higher purchase price, requires the sale of fewer items to cover the overheads.

The lower priced furniture is more often promoted in discount sales - and customers generally perceive a packed showroom displaying items crammed in together, as an indication that there is a bargain to had - which is sometimes true and sometimes not.

So is this the “end-all” and “be-all” of furniture retailing?  Definitely not.

BRICKS & MORTAR IN AN E-COMMERCE WORLD

BRICKS & MORTAR IN AN                               E-COMMERCE WORLD

On Saturday, 19th May 2001, the “Bricks & Mortar” retail world changed forever - even if we didn’t know it back then.

On that date Apple opened its first stand alone store in Tyson’s Corner Shopping Mall in McLean, Virginia - near Washington D.C. They also opened a second store in the Glendale Galleries in Glendale, California, on that same day. Many believe that the stores were designed by Steve Jobs, but they weren’t - the stores were conceived by a Mr Ron Johnson.

Prior to Apple, Ron Johnson was the Vice President for Merchandising at Target Corporation. Steve Jobs hired him to develop the new stores for Apple, after he had instigated an innovative collaboration between American Architect, Michael Graves and Target in 1999, resulting in Graves designing “designer” kettles, toasters and small kitchen items - which transformed Target from

THE REALITY OF LUXURY RETAILING

THE REALITY OF LUXURY RETAILING

Luxury retail is thriving in Australia

- as can be seen by the lines of people on the footpath, queued up almost daily to get into Gucci etc. The recent investment that Tiffany has committed to in their new Sydney flagship store also implies confidence in the local market.

High end luxury vehicle marques are also experiencing a great result - Rolls Royce predicts that their sales will increase by between 10-20 percent in Australia in 2019 - and Lamborghini, Porsche and Ferrari also have a similar story. Upmarket furniture retailers, are generally also going from strength to strength, not only with imported European furniture, but also with high end Australian designed furniture.

Luxury is perceived differently by everyone however, there is common ground that most will agree upon which is the recognition of brands that define luxury.

THE FUTURE FOR NEW AUTOMOTIVE RETAILING

THE FUTURE FOR NEW AUTOMOTIVE RETAILING

With the advent of e-commerce, retailing has changed in the way we buy almost everything, even our cars.

Many people research major and even minor purchases on their home computers and make comparisons between different brands, before deciding to buy.

Generally, they have a preference in mind when they begin the research and are mostly attempting to reaffirm their thinking.

This is especially true with cars and the manufacturers websites give them the ability to specify and “build” their desired vehicle - with the hope that it will lead them to request a brochure - requiring them to give their contact information and to visit a dealership, arrange a test drive - and hopefully buy the vehicle.

However, there is a long way between the home computer and the showroom floor.

4 KEY ATTRIBUTES FOR ENGAGING WITH CUSTOMERS

4  KEY ATTRIBUTES FOR ENGAGING WITH CUSTOMERS

Customer Engagement.

Two words we are told should be forming the basis of a successful retail strategy, but rarely do the come with a disclaimer to explain how to put the concept of better engagement into practice.

The Four Attributes of Customer Engagement is perhaps the clearest outlining of how an organisation can become more engaged with its audience, basing itself on the fundamental active, emotional, rational and ethical qualities that determine an organisations’s brand value and how these factors can drive deeper engagement.

All organisations in the private and public sector connect with customers, most often through the work of the marketing, sales and customer service departments.

BRANDING LIGHTING ATMOSPHERE

BRANDING   LIGHTING  ATMOSPHERE

The 3 Key Benefits of Retail Store Branding

1 ) Retail branding creates a distinctive customer perception about a store and also influences customer’s decision where to shop and induces store loyalty - increasing revenue and profitability.

2 ) Retail branding insulates a company from competing retailers and establishes a visual identity in the minds of the potential customers.

3 ) Retail branding can possibly indirectly decrease purchase costs,  by increasing the retailer leverage as the identity becomes better known with the brand’s suppliers.

Aspect and Potential of a Retail Brand

For a retail brand, the customer purchases products in an ambience created by the retailer, and experiences the product in a multitude of ways eg:  by the store design and layout, the quality of  the products, the product assortment, the merchandising, the price, the staff interaction, in-store and post-sales service etc.

The experience of a retail brand, therefore, is more multi-sensory in nature and retailers have opportunities to create a retail brand experience through a whole set of activities that contact the customer and, not just rely on external advertising.